It’s hard to ignore the impact the fashion industry has on the planet and the envi- ronmental challenges we face. At times, it can feel as if fashion and the journey towards a more sustainable future are at odds with each other. AWARE is Vero Moda’s first step towards bridging this gap between seasonal fashion and a more sustainable world.
AWARE is a standalone collection of covetable go-to pieces with staying power, born from a desire to be more conscious of the small everyday choices we make. Designed around four gorge- ous, eco-friendly materials that reduce the amount of natural resources used during production, AWARE rethinks wardrobe staples four times a year.
Strong yet understated, AWARE taps into the house DNA with a Scandi-chic, elegant modernity – of-the-moment but with that all-important long wardrobe lifespan.
Every item complements the Vero Moda collection and is easy to style with your existing wardrobe. By shining a light on one of the most important issues facing our world, AWARE is an inspiring, easy and attainable way to make a difference.
Launch Dates: September / October 2017