TOMMY HILFIGER TO PRESENT SPRING 2018 HILFIGER EDITION
AT PITTI IMMAGINE UOMO
Tommy Hilfiger will present his Spring 2018 ‘Hilfiger Edition’ collection at the renowned international menswear
event in Florence, Italy.
WHAT: Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that it will present its Spring 2018 Hilfiger Edition collection to retailers, press, industry guests, VIPs and the general public at the 92nd Pitti Immagine Uomo in Florence, Italy, from June 13 to 16, 2017.
“Our presentation at Pitti in February showed our commitment to digital selling and innovation, and we are excited to return for a second season with another innovative one-of-a-kind installation,” said Tommy Hilfiger. “Today, we continue to enjoy great momentum in our menswear business, and Pitti is the perfect platform to present our Hilfiger Edition offering.”
Hilfiger Edition pays homage to Tommy Hilfiger’s storied menswear heritage, with timehonored
classics reimagined for today and executed with premium fabrics and luxe details. The curated selection of looks forms the building blocks of an essentialmenswear wardrobe, and new silhouettes are executed with premium fabrics and luxe details. The collection approaches style with a modern confidence and relaxed feel – it is elevated and sophisticated, with Tommy Hilfiger’s signature youthful twist. The four day Hilfiger Edition collection presentation is inspired by Tommy Hilfiger’s
vision for the future of retailing. The Spring 2018 installation will feature unique digital sales platforms and visual merchandising fixtures, including the brand’s revolutionary Digital Showroom. A signature People’s Place bar setting will complement the digital installation. Named after and inspired by the first store opened by Mr. Hilfiger in 1969 in his hometown of Elmira in upstate New York, People’s Place is a curated social hangout where guests can come together to discuss the collection and enjoy engaging customization experiences.
In January 2017, Tommy Hilfiger celebrated the brand’s Fall 2017 global menswear portfolio at Pitti. The high impact setup in the Fortezza Da Basso combined artistic installations and mannequin presentations with digital displays that celebrated the youthful spirit and modern innovation at the heart of the brand’s Fall 2017 collections. Mr. Hilfiger also hosted an exclusive presentation for the Fall 2017 Hilfiger Edition collection at the historic Palazzo Corsini, with VIP guests including Lucky Blue Smith, Rafferty Law, Gabriel Kane Lewis, Presley Gerber and Julian Ocleppo.
WHEN: June 13 to June 16, 2017
WHERE: Pitti Immagine Uomo, Florence, Italy
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About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the
world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing highquality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear,
watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands, and market a variety of goods under these and other nationally and internationally known owned and licensed brands. *The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Limited.