Fall 2017 TOMMYNOW, the brand’s third in-season runway show, closed London Fashion Week on Tuesday, September 19, 2017 at the Roundhouse, an iconic concert venue at the center of London’s rock history. Following the success of the first two TOMMYNOW shows, the Fall 2017 event built on TOMMY HILFIGER’s signature “See Now, Buy Now” format. For the first time, TOMMYNOW included both men’s and women’s collections, in addition to the third TommyXGigi collaborative capsule, and all runway looks were immediately available to purchase across all sales channels in more than 70 countries.
“My vision for TOMMYNOW was to create a global platform that could bring our shows to audiences around the globe like a rock-and-roll world tour,” said Tommy Hilfiger. “It’s about celebrating the connection between fashion and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. We look forward to celebrating the rebellious spirit and star studded glamour of rock-and-roll in London for Fall 2017..”
The show was opened and closed by international supermodel Gigi Hadid and featured topmodels including Bella Hadid, Hailey Baldwin, Joan Smalls, Lucky Blue Smith and Presley Gerber, among others.