Die schwedische Rainwear-Marke Stutterheim Raincoats kollaboriert für eine unisex Capsule Collection mit der beliebten, amerikanischen Marke Alpha Industries. Die Kollektion umfasst drei klassische, vom Militär inspirierte Alpha-Styles, die MA-1 Bomberjacke, den M-65 Fishtail Parka sowie den N-3B Weather Parka. Alle Styles wurden mit Stutterheims gummiertem Baumwollstoff in 530g überarbeitet. Klassische Details des Alpha Industry Designs werden dank hochwertiger, europäischer Verarbeitung nun regenfest.
ICONIC AMERICAN MILITARY OUTERWEAR REINTERPRETED FOR RAINY DAYS
Swedish premium rainwear company Stutterheim Raincoats collaborates with iconic American outerwear brand Alpha Industries on a unisex capsule collection. The two brands unite by turing to utilitarian and military fashion aesthetics for inspiration, making the collaboration a natural one, where each brand can clearly showcase their identity.
The collection is based on three classic Alpha styles; the MA-1 bomber, M-65 Fishtail parka and N-3B weather parka. All three reworked by the Stutterheim and Alpha design teams using Stutterheim’s Rubberized Cotton in 530 g., incorporating premium European craftsmanship while keeping classic Alpha detailing such as the orange lining and sleeve pocket, now made rain-
“Alpha is a very fascinating brand with a rich history. It’s inspiring to see how they have managed to stay consistent in what they do for so long. We share a lot of views on the importance of simplicity and functionality when it comes to design. Our collaboration is a result of this, with pieces showing the great symbiosis of Alpha’s timeless, street-feel design, and Stutterheim’s contemporary, quality-focused way of working.” says Stutterheim Founder and Creative Director Alexander Stutterheim.
”At Alpha, we like to work with people who are focused and have a true passion for what they do. Stutterheim is definitely doing both successfully. Our mutual preference for utilitarian and timeless design makes this collaboration a perfect match. For us it’s inspiring to see some of our most iconic pieces being reinterpreted to offer protection against the worst kind of weather.” says Matt Pantoja, VP Global Marketing at Alpha Industries.
The Stutterheim x Alpha Industries coats will be available in a limited quantity at stutterheim.com and in Stutterheim flagship stores in Stockholm and New York, alongside selected retailers globally. The collection will retail at USD 395 (EUR 370) – USD 595 (EUR 530).
Stutterheim Raincoats is a Swedish premium fashion brand founded in Stockholm in 2010. Ever since, the brand’s vision has been to create beautiful yet functional rain- and outerwear in the highest quality. All coats are handmade using the finest craftsmanship and are characterized by simplicity, functionality and timeless design. Stutterheim is available at more than 1000 retailers world wide, including Barney’s New York, Dover Street Market, Isetan and Le Bon Marché. Stutterheim can also be purchased at the company’s two flagship stores at Åsögatan 136 in Stockholm and at 232 Mulberry Street in New York City, alongside the official webshop at www.stutterheim.com
ABOUT ALPHA INDUSTRIES
Since 1959 Alpha Industries has designed high quality, military-inspired outerwear that remains true to its heritage. The authenticity of the brand’s top styles, the MA-1 Flight Jacket and the M-65 Field Coat, were born of purpose as a result of the first contracts awarded by the U.S. Department of Defense over 50 years ago. Even today both styles, among many others, have kept Alpha Industries in the forefront of military fashion offering new fits, silhouettes, colors, and detailing. Available in department stores, specialty shops, and fashion retailers around the globe, the brand also collaborates with top brands and designers. For more information, visit www.alphaindustries.com.