PANORAMA BERLIN EXPANDS ITS SHOE & ACCESSORY SPACE

PANORAMA BERLIN EXPANDS ITS SHOE & ACCESSORY SPACE

After the successful launch of the SHOE & ACCESSORY space in Hall 8, Panorama Berlin is adding a second space for this segment in the Spring/Summer 2017 Season.

To meet the growing demand for SHOE & ACCESSORY exhibition space and to present this segment properly, Panorama Berlin will separate the two product groups, giving each its own dedicated space. Accessories will have a dedicated hall, a 3,000-square-meter exhibition space, while the shoe segment will have its own 3,000-square-meter space in Hall 8.

“As part of the process of restructuring and refining our core segments, we will separate accessories from shoes, giving both segments the space they need. Thus, we continue to offer everything that is on the market – i.e., the latest trend topics from head to toe. By dividing the space into individual segments – i.e., a separate shoe area and a dedicated accessories area – we guarantee that buyers will enjoy a straightforward and precise overview of our offerings and will thus be able to work in a focused manner.”
Fredrike Brandt | Fashion Director at Panorama Berlin

Launched last season in Hall 8 – directly adjacent to the NOVA concept space in Hall 9 – the SHOE & ACCESSORY space was well received by exhibitors and buyers alike.

„In January 2016 we exhibited for the first time at Panorama Berlin and really liked hall 8 as well as the positioning of the brands. We were very pleased with Panorama Berlin and its shoe-hall. The quality of the audience was great, exhibitors and buyers were really able to work.” Claus Tygesen | VAGABOND

“By separating and expanding the shoe & accessory segments, we are now in a position to demonstrate our expertise in these areas and to intelligently expand our spectrum of offerings. In addition to rounding off our exhibitor portfolio, the number of potential visitors from other target groups is also bound to increase.”
Jörg Wichmann | CEO of Panorama Berlin