MAROC IN MODE – MAROC SOURCING • Marrakesh, October 26 + 27,...

MAROC IN MODE – MAROC SOURCING • Marrakesh, October 26 + 27, 2017

Marrakesh, October 26 + 27, 2017

Africa’s largest trade show for sourcing in the fast lane

à Signing of an MOU with Messe Frankfurt to lay the groundwork for a future collaboration aiming at making Morocco the regional HUB of textile trade shows

à increase of international participation

à increase of international visitor registrations

On October 26th and 27th, 2017, sourcing specialists from numerous countries will head to Marrakech to attend the Maroc in Mode and Maroc Sourcing fairs, where 150 expected exhibitors from Morocco, Turkey, Portugal, Egypt, and Belgium will be displaying their offer and capabilities.

The fairs, which will be held at the racing circuit Moulay Hassan, close to the places of interest, hotels and touristic sites of the famously renowned “ochre city”, are preparing themselves to welcome some 1 500 professional visitors from all over Europe and Africa. Established on a 5 000 sqm area, this year’s trade shows will be the 15th edition of MAROC IN MODE and the 14th edition of MAROC SOURCING.

Morocco’s textile and apparel industry is in the fast lane and is playing a significant role among the most important sourcing countries. The country, which ranks 7th in the international supply chain after the Asian countries and Turkey, enjoys compelling assets including proximity to Europe, overland deliveries by lorry, no customs duty thanks to the EU free trade agreement, and an excellent price/performance ratio.

New targets

The Moroccan textile and apparel industry is on the rise. The new sectoral strategy, designed and implemented jointly by the Moroccan Association of Textile and Apparel Industries (AMITH) and the Moroccan Ministry of Industry, provides for new structural actions throughout the value chain to improve the competitiveness, as well as the innovation and creativity capabilities of Moroccan manufacturers. Built around the notion of “Ecosystems”, this strategy encourages big successful companies to captain smaller companies and guide them in improving their production capabilities. In addition, gaps in the value chain will be filled by assistance in the development of an industrial upstream, to create a modern and competitive downstream.

The 6 currently active “Ecosystems” (Fast Fashion, Denim, Knit, Home textiles, Technical textiles and Industrial retailers), selected based on the sector’s historical know-how and both their domestic and international markets potentials, aim at regenerating the industrial base and enhancing the competitiveness of existing players.

As explained by Mr. Mohammed Tazi, General manager of AMITH, “The Moroccan textile and apparel industry is determined to grow. We have created a ‘task force’ made up of leading Moroccan companies acting as locomotives, governmental authorities and agencies, and AMITH as the unique active association representing the sector. We focus on international marketing strategies and innovations in our industry. Morocco is already a reliable and flexible partner in the international fashion business. We have reached this position by pursuing and wisely expanding the activities that have been introduced and we will keep doing so in future.”

Partnership with Messe Frankfurt

On the occasion of Maroc In Mode – Maroc Sourcing, AMITH, the Moroccan Association of textile and apparel industries, will sign an MOU with Messe Frankfurt to lay the groundwork for a future collaboration aiming at turning Morocco into the regional HUB of textile trade shows.

Another aim is to bring more African textile producers to MAROC IN MODE and MAROC SOURCING. The Moroccan textile and apparel industry sees excellent opportunities in establishing more partnerships with the African textile and apparel industry.

Two fairs – one date, one location

MAROC IN MODE is dedicated to the Moroccan apparel offer. The know-how and the full array of the Moroccan apparel industry will be presented in all its variety and diversity. The fair will give an overview of the sector´s creativity and its continuously updated services that meet the needs of the market in terms of quality, proximity, ethics, competences and capacities.

MAROC SOURCING is dedicated to the Mediterranean sourcing. Its offer covers all activities contributing to the making of a garment, ranging from raw materials to yarn, fabrics, accessories, supplies and services.

MAROC IN MODE & MAROC SOURCING will be structured in clear segments corresponding to the “Ecosystems” Denim, Fast Fashion, Knitwear, Workwear, Sportswear/Leisurewear and tailoring. A new area will be devoted to leather goods. The whole range of fashion for women, men, children & baby will be displayed.



The following ‘ecosystems’ will be on display at MAROC IN MODE & MAROC SOURCING:


The benefits are quite obvious: Quick response is one of the Moroccan apparel industry’s special skills. Fast fashion retailers from all over Europe, among them Spanish Inditex Group (Zara, Pull & Bear, Bershka, Massimo Dutti, Uterqüe etc.) are convinced of these advantages. The capability to deliver fresh new merchandise within only a few days is highly appreciated by retailers and brands. ‘It’s not the big ones that eat up the little ones, but the fast ones that eat up the slow’ is a much quoted proverb in the fashion business. Among the exhibitors for fast fashion are SOMITEX, YKK, BLUE BIRD, SOLINGE, FILMOD, PIF, COTEX (Portugal) and many more. Even SWAROVSKI is joining the fair and will be offering a selection of new crystal innovations for FW18/19.



Moroccan denimwear producers rank among the best in the world. They continuously adapt their production process to the latest ecological standards. Innovative initiatives are put into practice, among them the recent launch of a 100% Made in Morocco, green denim collection designed by Francois Girbaud – „Clean the Planet“. Accordingly, washings and treatments are done with lasers, eFlow and ozone machines. Materials (textiles and cotton) are recycled, and only Green Screen chemicals are used.

The latest developments in denim will be presented by Crossing, Settavex, Kilim Denim (Turkey), Paris-Texas, Sharabati Denim-Fourtex (Egypt) and further specialists.



Moroccan knitwear companies are known for their excellent production and modern design. A certain Italian or French touch in the collections underlines the stylish look. Knitwear specialists such as MONTEPULL, SALSABILE, ITEX, MODATRIC etc. will be exhibiting at the fair. Most of the companies are offering own collections, while some are producing upon demand. All of them deliver samples in short term as basis for further orders. From sweaters to cardigans, they are offering all kind of knitwear and jerseys.


Moroccan tailors like ALLIANCE TEXTILE or SEFITA are offering all kind of tailored styles.


For the first time, producers of leatherwear and leather goods will be exhibiting at the fairs. Morocco is known for exquisite leather – hence ecosystems are also installed for tannery, leatherwear and shoes/bags. Around five companies are participating, among which Nouhaila Cuir, STAG, le centre marocain des techniques du cuir (CMTC).


AMITH and MESSE FRANKFURT will join forces and sign an MOU to lay the groundwork for a future collaboration aiming at making Morocco the regional HUB of textile trade shows.

The MOU will be signed on the first trade fair day by Mr. Olaf Schmidt, VP MESSE FRANKFURT and Mr. Karim Tazi, President AMITH.

Conferences will also be held on topics such as The Textile Industry 4.0 – reality, markets impact and challenges for Morocco, held by Mr. Matthijs Crietee, General Secretary of the International Apparel Federation, and Mr. Jean-Francois Limantour, Director of Evalliance and Consultant for AMITH. Another talk will be devoted to the      Developments and outlook of the textile and apparel global markets – Consumption, Distribution and Sourcing, held by Mr. Gildas Minvielle, Director of Economic Observatory of IFM. And Mr. German Garcia Ibanez from Inditex Sustainability department will speak about current and future references and requirements of apparel sourcing conformities.

To Note:

AMITH, the Moroccan Association of the Textile and Apparel Industries:

– is the unique active association in the textile & garments sector in Morocco

– brings together players of the textile & garments industry, and acts as their voice in all matters of relevance

– is a project initiator and a driving force behind the public-private partnership


The Moroccan Textile & Garment Industry:

– is the primary industrial employer in the country, providing jobs for more than 190,000 people;

– accounts for ¼ of Moroccan exports of goods;

– generates 15% of the country’s industrial GDP;

– comprises more than 1 600 companies, with a production capacity exceeding 1 billion items.



October 26. + 27., 2017     


For further information please contact:




FON +49-211 3026 4337 FAX 0211-58588566