WEAR THE RHYTHM – MAC UNITES THREE CULTURAL STYLES AND THE BASIC
ATTITUDE TOWARDS LIFE IN THREE MAJOR CITIES IN ONE COLLECTION
WALD/ROSSBACH, JUNE 2016: A trip through three cultural hotspots which could not be more dissimilar and more inspiring: the Spring/Summer 2017 Men’s Collection from MAC is stunning precisely because of this rich diversity. The design team has shown impressively, creatively and with great passion the way in which the three cities and the attitude towards life which they radiate can be interpreted and transferred to trousers. “New York” presents itself as a fashion pioneer, a bustling city that always has its finger on the pulse of the time. Innovation, functionality and technical innovations are central elements. “Havana” is fascinating because of its natural and earthy colours. MAC integrates
the casualness, sportiveness and relaxed Cuban lifestyle on authentic trouser cuts. “Miami” reflects urban styles, mostly in pastel shades, and is striking because of its elaborate details and sartorial workmanship. A successful blend that describes an international attitude towards life.
It is the ultimate fashion capital, serving as inspiration for many artists and musicians. A city that never stands still. New York. The American metropolis with its millions of people always creates the latest trends. In its Spring/Summer 2017 Men’s Collection, MAC skilfully picks up this spirit. Consequently, we find new, innovative and technical materials with special properties next to clear cuts and trendy shapes. Here, too, MAC is stimulated by the hip “athleisure trend”, making New York the most fashionable of the three themes: It employs functional elements from the sportswear segments, such as drawcords, cuffs, zippers, seal taped seams and technical stitching and materials. Even so, the trousers still look dressy and are suitable for wearing in the office. For example, the design team has selected hybrid fabrics such as neoprene, which is used for sportive models with cuffs and elastic band.
On the other hand, the eighties are also making a comeback. Particularly in terms of colour selection for the detail solutions. Colour blocking is an important theme, specifically on the inside of the trousers: strong yellow, red and cobalt blue form an extreme contrast to the very monochrome and clean external appearance of the trouser styles. The jog’n jeans segment, which is extremely popular among customers, will be expanded to twelve colours and by new varieties in the S/S 2017 season, for example models with elaborate new panel seams. The hyper-stretch denim “MACFLEXX” has quickly become established since its launch in the A/W 2016 collection and is now also further expanded. MACFLEXX is a masculine denim with an elasticity of up to 80 per cent, thus giving jeanswearers previously unheard-of room to move. Thanks to its unique recovery properties, baggy knees are a thing of the past. The model is available in colour as well as 14 new washes, some of which are produced in Italy’s most famous laundry shops. The brilliant combination of these two success models is now celebrating its premiere: the JOG’N FLEXX is sweatware with up to 80 per cent elasticity. In other words, it is comfortable like a jogging pant and extremely elastic to boot. In this part of its collection MAC specifically focuses on sportive fits such as the Trackpants with elastic band and cuffs. In the denim segment, it is 5-pocket silhouettes that dominate. In terms of colour we find monochrome looks in blue, grey, black and white.
We associate Cuba’s capital with great zest for life, a casual, authentic atmosphere, electrifying sounds and a sheer sense of holiday. MAC has chosen Havana as its second collection theme, or as the typical casual theme, to be more exact. Here, we find sportive washed flat fabrics plus grainy denims with used effects, bleached washes and repairs. Hawaii, palm and ethno prints on pocket pouches and Bermuda shorts or graphic design prints must not be missing. Military elements such as cargo and zipper details as well as stripes and galloons on denim and flats also belong here. An important focus in this part of the collection is sustainability. Ecological methods or sustainable materials such as recycled denim save our resources. For this reason, onefourth of the fabric consists of recycled yarn. For its production, fabric remnants and unused pieces of clothing made of cotton and polyester are shredded and spun into new yarn. Moreover, MAC champions “waterless washes”. Considerably less water is used and employed with these washes than with conventional washing methods. Textured fabrics such as grainy twill and cavalry twill materials which are treated and washed like denims complete the collection portfolio. They make a strong impression thanks to their used effects and authentic baffies. Prints and minimals are particularly relevant for the S/S 2017 season and are therefore offered on five different items. Take indigo prints on flats, for example. Here, the respective pattern is dyed with indigo onto the flat fabric material and then washed off. Generally speaking, vintage washes on flats and denims are an important part of this collection. Destroyed looks, repairs and patches plus authentically grainy materials perfect the relaxed appearance. Once again, the masculine Workout Denim has been included in the collection. With its elasticity of about 40 per cent it looks grainy while still feeling super soft on the skin. MAC adds sophistication with skilful material mix details and PPT dyeing. As for fits, the design team presents mainly relaxed and wider styles that
match the Cubans’ casual lifestyle: at the top the trousers have lots of volume and they become narrow at the bottom. Tapered models plus the highlight model Ted Twist with its extremely offset side seams complete the masculine diversity. This part shows a mix of colours, but in a more subdued way. The focus is clearly on earthy tones such as brown, beige and green shades.
In Miami you feel it’s summer 365 days a year; the mild climate puts everyone in a wonderful mood and gives them a sunny disposition. The source of inspiration for the third collection theme is the second-largest city in the US state of Florida. Urban and debonair styles, mostly kept in delicate pastel shades, form a coherent picture. Monochrome outfits describe the chic and neat theme. Workmanship details such as waistband tapes, pipings, embroideries and material contrasts are employed. Fine fabrics and light cotton materials such as the Summer Wool Look fit the clean trouser models erfectly. Melange gabardine, light cotton satins and yarn dyed shepherd’s check are also among the fabrics used. Jacquards are overdyed for S/S 2017 as well, which gives them a bi-colour effect. Casual linen styles and linen denims ensure pleasant wearing comfort even when the temperature rises. In the denim segment, MAC supplies the shops with light denims. Breezy jeans materials which are pleasantly light on the skin conveying a reduced, chic impression. The summery looks are preferably implemented on slim, shortened silhouettes with turn-ups and pleated waistbands. Elegant pleated chinos such as the model Bruno with a pleat and the model New Lennard make an appearance here. New Lennard has a slim cut and a special pleated waistband, the so-called scissor pleat. By contrast, among the denims the focus is on wider silhouettes with conic legs as well as straight cuts with a higher waist.
The selection of colours perfectly matches the sense of lightness of the American way of life: pastels such as faded mauve, vintage mint, ice blue plus beige, grey and white. WWW.MAC-JEANS.COM The company MAC, founded in 1973 and located in Wald/Rossbach, is noted for quality, fit and style. The trousers specialist sells more than 6 million pairs of trousers every year. The enterprise employs about 330 staff members at its headquarters in the Upper Palatinate, and has more than 3,400 employees in its affiliated production centres.
Anita Beiderbeck, MAC Mode GmbH & Co. KGaA, Industriestrasse 2, 93192
Wald/Rossbach, Germany, phone: +49 (0)9463 855 255, fax: +49 (0)9463 855 199, email: