M.i.h Jeans Denim Girls Project – February 2017

M.i.h Jeans Denim Girls Project – February 2017

Following the success of the launch of M.i.h Jeans’ online custom denim service in November 2016,
an update of the tool is due to launch this February 2017. The exclusive personalisation service is
ever evolving with more options introduced each season for bespoke co-creation.

This February, M.i.h has worked closely with four of their international denim girls who have
created shopable custom denim designs. The denim girls include Argentinian artist Conie Vallese,
Danish best friends, Fashion Director Alex Carl and model Amanda Norgaard, and Dutch Creative
Director and stylist Nicole Huisman. The girls have used the opportunity to customize their denim
with artwork, messages and personal statements, in the radical tradition of using your denims for

Their designs will be available exclusively at M.i.h-jeans.com and Farfetch.com.
Four new denim styles have been added to the original selection of seven iconic styles, including
the cult Lou Jean, the Daily Jean, the Arch Denim Jacket and the Caron Jean.
The custom denim tool allows customers to re-tailor their denim, select from hand-stitched
embroidery options and 70s style applique embroidery patches, apply coloured tassels, and use
the bespoke service for special requests such as up-cycling and personalising their existing M.i.h
denim or vintage jeans.


Almost unlimited personalisation combinations mean that denim girls can create something
completely unique.

Launching 23 February 2017 mih-jeans.com/denimgirlsproject #bluejeanspirit
Plange Mühle 6
40221 Düsseldorf, Germany
Katharina Born
+49 211 17 14 99 113

The M.i.h Jeans custom denim service is an innovative new tool offering customers the opportunity
to personalise their denim. Every season new updates will be added to the tool in line with the
seasonal direction. The personalisation tool is split into four categories of denim customisation,
as follows:

1. Embroidery: a. Rope stitch: collars, waistbands, hems/ankles, cuffs/wrists
b. Wrapped edge: collars, pockets
2. Eight embroidered applique patches which can be applied in numerous places and
in various combinations
3. Custom Cuts: a. Step hem b. Straight hem c. Remove cuff d. Remove half collar
4. Tassel detail: a. Right yoke on denim jacket b. Double belt loop on jeans
Customers can also use the bespoke request service to make special requests to our designer.