The fashion industry requires more transparency. The answer is LenzingTM EcoVeroTM – the new standard in eco-responsible viscose.
Transparency trending up in the textile industry
Society’s environmental awareness has been growing steadily over the last decade, especially in the fashion and textile industry. Consumers today expect responsible retailers and brands to know their supply chains and to be able to trace product origins. To meet these increasing consumer demands, the industry is anxiously looking for more sustainable and transparent supply chain solutions. With LenzingTM EcoVeroTM fibers, Lenzing launches unique environmentally friendly and traceable viscose fibers. A special manufacturing system enables Lenzing to identify LenzingTM EcoVeroTM fibers in the final product, long after the textile processing and conversion steps have been completed. This ability to easily verify the original fibers means that retailers and brands can be sure that they are indeed incorporating Lenzing’s eco-responsible viscose fibers, and not just any generic viscose that might not be in line with their sustainability goals. With this special identification technology for LenzingTM EcoVeroTM fibers, Lenzing provides an one-of-its-kind solution for the fashion industry and its supply chain to respond to consumer demands for reliable visibility of product origins that can be traced back to the fiber.
LenzingTM EcoVeroTM fibers the new benchmark in viscose fibers
What makes LenzingTM EcoVeroTM fibers so eco-responsible? Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve eco- resposible production processes. Lenzing’s viscose production sites where LenzingTM EcoVeroTM fibers are made comply with the stringent guidelines of the EU Ecolabel, a world-leading environmental manufacturing standard. Lenzing is also very transparent regarding raw material sourcing practices. LenzingTM EcoVeroTM fibers are made from wood. The wood comes from sustainable forestry plantations that are independently certified by industry-leading associations. Lenzing has a comprehensive wood sourcing policy that goes above and beyond the call of duty to ensure that the most sustainable wood sources are used for viscose production. LenzingTM EcoVeroTM fibers set a new industry standard in sustainable viscose based on the use of these sustainable wood sources (FSC® or PEFC® certified) and an ecological production process with significantly lower emissions and water impacts than conventional viscose.
Retailers and brands teaming up with Lenzing
Leading industry brands and retailers are teaming up with Lenzing and are using LenzingTM EcoVeroTM fibers in their collections to improve transparency and traceability, two critical components of a verifiable sustainability strategy that is in line with the demands of today’s market.
For Gina Tricot, a Scandinavian retailer, LenzingTM EcoVeroTM fibers are the solution for viscose fibers. “With the viscose fiber EcoVeroTM from Lenzing, we can offer our customers an eco-friendly solution for the viscose segment. We appreciate the high standard in Lenzing’s eco-friendly fiber production. Also, supply chain transparency is getting to be for us more and more important as customers want to know which kind of material is used for their garments. With the new identification technology from Lenzing, which is used in EcoVeroTM fibers, we have full supply chain transparency. Our consumers can be sure that they are buying eco-responsible viscose garments”, says Brand Director Anna Appelqvist.
Another retailer from Sweden, Lindex consider to take LenzingTM EcoVeroTM fibers into their collection. “We support Lenzing in their efforts of transitioning towards more sustainable viscose production. EcoVeroTM fibers show concern for the origin of raw material as well as having a reduced environmental impact in the production process. We hope that this initiative will drive the development towards producing more sustainable viscose in the industry”, explains Production Sustainability Manager Anna-Karin Dahlberg.
“The German brand ARMEDANGELS Viscose fiber production had been taking the wrong way for long time. We are more than happy to see Lenzing taking now the right step and being a pioneer in the industry by offering the first clean and sustainable viscose fiber made from certified wood in a new and clean process with the highest standards. Allowing brands to identify the use of LenzingTM EcoVeroTM fibers in the final product is adding an increased level of trust in the supply chain, thus ensuring full traceability. As a radically responsible fashion brand this is a great match for us and we are excited to be working with Lenzing to include EcoVeroTM in our future product range”, CEO Martin Höfeler is convinced.
The Lenzing Group
The Lenzing Group is a world market leader headquartered in Austria, which operates production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving wood pulp to standard and specialty cellulose fibers.
Lenzing’s quality and innovative strength set global standards for cellulose fibers. With 79 years of experience in fiber production, the Lenzing Group is the only company in the world which is able to produce significant volumes of all three cellulose fiber generations – from the classic Lenzing Viscose® branded fibers to the Lenzing Modal® branded fibers and the TENCEL® branded lyocell fibers. In 2016 Lenzing introduced the RefibraTM branded lyocell fibers, a product innovation based on recycled cotton scraps.
The Lenzing Group’s success is based on consistent customer orientation combined with innovation, technology and quality leadership. Lenzing is committed to the principles of sustainable management with very high environmental standards and can underscore this commitment with numerous international sustainability certifications for its business processes as the most sustainable company in the sector. In addition to fibers, which form the core business, the Lenzing Group is also active to a lesser extent in the fields of engineering and plant construction.