FRENN AW16 – COLOURS OF HELSINKI

FRENN AW16 – COLOURS OF HELSINKI

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Summer has started but we are looking forward to the next season, AW16. Colours of Helsinki collection was inspired by classical architecture in our city. The attitude is contemporary and relaxed, yet cool and sophisticated, like Helsinki. The collection is full of softness, layers against the cool autumn and cold winter. Darker colours ground the collection: granite greys, cool blues from the Baltic Sea, the cold black of the dark north. Mix them with snow white, tree bark, and neutrals. Wools, jerseys and knitwear form the heart of the collection, since they make the journey through cold season a little easier.

FRENN AW16 campaign and lookbook photos were taken by London-based Finnish photographer Niko Mitrunen. The collection will be available in Paris, Tokyo, Munich, Hamburg and Helsinki among others.

Please, let me know if you have anything to ask about FRENN or the collection. I would be happy to send more material and sample pieces for photo shootings.

Best regards,
Jarkko Kallio
Marketing Man, CEO, Co-Founder
jarkko@frenncompany.com
+358 50 3412 887