Fashion Makes Sense, 9th edition of FASHIONCLASH Festival 2017

Fashion Makes Sense, 9th edition of FASHIONCLASH Festival 2017

Fashion Makes Sense, 9th edition of FASHIONCLASH Festival 2017
29 June – 2 July 2017 | Maastricht

The unique four-day fashion festival FASHIONCLASH promises to exceed all expectations
with unique work from more than 150 young designers and artists from all over the world
including countries such as Italy, Spain, China, Switzerland, The Netherlands, France, Poland,
Portugal, Serbia, Uruguay, Australia, United Kingdom and Belgium.

Expect extraordinary fashion shows, crossover theatre and dance performance, the wilfully
9th edition of Clash Project and the Fashion Makes Sense LAB especially composed for this
edition. This LAB will include expositions, a designer market, workshops and fashion talks.
Moreover, the long expected opening of the new incubator, the Forza Fashion House
Maastricht will also be part of this year’s edition.

FASHIONCLASH is a unique opportunity to stimulate your senses, to be inspired by the world
of fashion, to meet new upcoming international fashion talents and obviously to enjoy the
fashion city of Maastricht.
What can everyone expect?
Take a look at and the complete FCF 2017 participants list.
Practical information
When: from Thursday 29 June to Sunday 2 July 2017.

– Festival Main venue (30 June – 2 July): SAMdecorfabriek, Meerssenerweg 215, Maastricht
– Opening Forza Fashion House Maastricht (29 June): 2nd floor LAB Building/The Radium,
Lage Frontweg 2A.
– Other locations: Jan van Eyck Academy, Marres and Thiessen Wijnkoopers
Tickets: FASHIONCLASH Festival is accessible for everyone and mostly free (excl. the fashion
shows). Tickets for fashion shows are available in presale online for €12,50, tickets are
available at the door for €15, students get a discount and pay €5 at the door. Tickets are
available at and during the festival at SAMdecorfabriek.
29 June: Opening Forza Fashion House
> For invitees and press accreditation only
The opening program will take place at the Forza Fashion House Maastricht in the LAB
Building/Het Radium, the breeding ground for creative, cultural and entrepreneurial
Maastricht. At this time the doors will open for the new Business Development Lab &
Incubator for fashion talent. Apart from a work studio, a collective meeting spot, a
multifunctional event space and a showroom, the lab will end up being the official
Under supervision of theatre maker Joost Howard and Nina Willems, a theatrical night will
be presented with crossover performances established and executed by young talents in
Maastricht Academy of Fine Arts & Design (MAFAD) and The Maastricht Academy of
Performing Arts. The entire evening is dedicated to the clash between disciplines in relation
to ‘Senses’. In short, the start of FASHIONCLASH Festival 2017!
30 June up until 2 July – Fashion Makes Sense LAB
> Friday 18:00 – 23:00 | Saturday 16:00 – 23:00 | Sunday 13:00 – 17:30 | Free entrance
The Fashion Makes Sense LAB is especially designed for this edition’s interactive lab with an
exposition, designer market, performances, films, workshops and fashion talks. In
relationship to the central theme ‘Fashion Makes Sense’ a curated selection of work will be
exposed. Here you can explore the extraordinary installations and presentations of Pleun
van Dijk, Floriane Misslin, Olle Lundin, M.A.F. van der Vloed, Jo Cope and Daan Couzijn.
Furthermore there will be a live sewing studio by slowFASHIONfast from Bosnia and
Herzegovina, presentation and workshop from Waag TextileLab and interactive performance
by Mami Izumi and Iris Woutera. The designer market offers a unique experience where you
can meet new designers and obtain one of a kind clothing, jewellery and accessories by
LUDUS, LOV-S, Nous Avons, Soolista, Joelle Boers, JEN MM DSGN and many more.
Sunday 2 July will be dedicated to dialogues and encounters; the Fashion Talks. Here the
audience, designers and more will be debating about (Does) Fashion Makes Sense.
30 June & 1 July: Fashion Shows & Performances
> Friday & Saturday shows at 19:00, 20:30 & 22:00.

Fashion Shows
The opportunity to embrace the collections of international fashion talent is at the shows.
FASHIONCLASH Festival offers a stage for designers from the entire world including
Litichevskya and Hocheol Moon from Germany, WUETRICHFUERST from Switzerland, DARIA
D’AMBROSIO from Italy, Chain from Argentina, João Oliveira from Portugal and NENUKKO
from Poland, STEVENVANDERYT from the Netherlands and many more.
Friday evening (June 30) will include the MAFAD Show 2017 that will present graduation
collections from the fashion students of MAFAD (Maastricht Academy of Fine Arts & Design).
Before the party breaks loose, the Awards Show is going to take place, and the KALTBLUT
Magazine Award and Chapeau Magazine Award will be handed out.

Perfomances & Performing Space
FASHIONCLASH is known for exciting crossover theatres, dance and music. This year there
are diverse performances like a theatre performance by Lotte Milder and a special
presentation of artist duo Les Deux Garçons. Furthermore, FASHIONCLASH approaches the
space where the shows will take place as a ‘performing space’ this year, where designers can
present their work and challenge designers to show their collection to the general audience.
Clash Project 1 July
Ever since the first edition of the festival, the Clash project has been presented. During this
project ten non-fashion designers are challenged to create an artwork and exhibit it to the
audience at the catwalk. Participants are designers like Aina Seerden, filmmaker Daniel van
Hauten, artist Amy Whittle and designers Mandy Roos and Victoria Ledig. Explore this special
dynamic between fashion and art and admire their avant-garde creations on Saturday
Other Events & Tours
During FASHIONCLASH, SAM-Decorfabriek is not the only active space. Ebby Port presents
her newest collection on Saturday 1 July at the Van Eyck Academy. Here you can also
discover the work of Van Eyck Academy’s participant Rosanne van Wijk.
At Marres, Centre for Contemporary Culture you have the possibility to experience ‘Future
Petroleum’ performance by Annika Kappner. The authentic Thiessen Wijnkoopers will serve
as a stage where young design students from MAFAD are exhibiting their work.
There will be tours which offer the unique opportunity to explore the fashion city of

Look at for the latest up-to-date information about the program, the
designers and more.
Theme: Fashion Makes Sense
We live in a rapidly changing world where progress is accompanied by environmental
pollution and ethical issues. The fashion world is a mighty billion industry, and like no other
is able to create an illusion and seduce us humans and excite our senses. Today’s fashion
industry is a reflection of society with a strong focus on aesthetics. Our society approaches
fashion as a purely visual phenomenon and doesn’t always see the nature of the interaction
with the body (of the wearer), despite the fact that fashion is the most intimate form of art,
as it is literally worn “on the body”! As a second skin, clothing also enables us to express
ourselves and helps us make sense of the world.

How can we use fashion to truly connect with our body instead of being just a simple
aesthetic of symbolic phenomenon? How can we (re)connect with ourselves and the world
through fashion? How can fashion (designer & industry) nowadays truly connect with the
body and human-being?

With ‚Sense‘ FASHIONCLASH puts the focus on the senses and the sensory experience of
fashion in a world that dominate the visual sensations. With ‚Fashion Makes Sense‘ we want
to examine the relationship between fashion and the human body. Fashion as a means to
connect yourself to the world and to enrich a bodily experience. The playful double meaning
of ‚Fashion Makes Sense’ also aims at stimulating designers, the industry and the public to
think about the state of fashion industry. What is the importance and role of fashion in our
society and how can fashion contribute to a better world and well-being?

Using the question “How Does Fashion Make Sense?” FASHIONCLASH wants to engage in a
dialogue with the public (consumer-designer-industry-education), because we believe that
no change will be possible without interacting with the public.

Photography: Lonneke van der Palen | Costume: Pleun van Dijk | Graphic design: Studio
Noto | Hair: Kevin Murphy | Models: Mami Izumi, Florian Myjer

FASHIONCLASH Festival (FCF) is an initiative of the FASHIONCLASH Foundation and its artistic
and managing directors Branko Popovic, Laurens Hamacher and Nawie Kuiper. FCF is an
inspiring, international and interdisciplinary fashion festival that takes place in Maastricht
(the Netherlands), that shows the art of fashion in the broadest sense of the word. The
festival aims to provide a fertile platform where a new generation of designers and artists
from various disciplines get the opportunity to present their work to a broad and diverse
audience, (inter)national press and industry leaders.

With themes, such as ‘Age/Art of Aging’ (FCF 2014), ‘Gender’ (FCF 2015), ‘Heritage’ (FCF
2016) and now ‘Fashion Makes Sense’ (FCF 2017) FASHIONCLASH creates narratives that rise
above the superficial definition of the word ‘Fashion’.

Since the first edition in 2009 more than 1,000 talents from 50 different countries and 6
continents have joined FASHIONCLASH Festival and were given the opportunity to show
their talent and work. Some of their careers really took off from there!

FASHIONCLASH is an innovative, interdisciplinary development platform and international
fashion network that focusses on supporting a new generation of designers and artists. Main
goals is to connect talent, knowledge, creativity and entrepreneurship and to challenge the
(fashion) world. Over the past ten years FASHIONCLASH has grown from a single project into
an influential fashion statement by developing and organizing projects such as the annual
‚FASHIONCLASH Festival‘ in Maastricht.

FASHIONCLASH strongly believes that the art of fashion can stimulate critical debate about
controversial issues in our society. By researching and questioning ‘fashion’ we learn to
understand the psychology of human behaviour and its role in undermining stereotypes.
The central question being asked, “How can we develop the fashion industry to improve
well-being and equality?”.

Besides the festival FASHIONCLASH platform develops various cross-over projects with other
disciplines and also presents master classes, workshops and social design projects.
In addition to Maastricht and The Netherlands, FASHIONCLASH has also collaborated in
Brazil, China, Poland, Portugal, Mauritius, Germany, Belgium, France, Malta, UK, Ireland and
South Africa.

End of Pressrelease (not meant for publication)
For further questions, HR images, or interview requests you can contact Branko Popovic on
telephone number 0031 -6 135 845 43 or send an e-mail to