DWNTOWN.LA was founded in 2017 with the mission to create fashion with a voice.
We are a street fashion brand and we gather our inspiration from whatever life throws at us.
The daily adventures, the people we meet, the impressions we collect, the situations we manage.
All that creates our life and is part of it at the same time.
WE ARE INSPIRED BY SPORTS-FASHION, HAUTE-COUTURE, URBAN STREET ART,
MUSIC AND THE EVER-CHANGING ENVIRONMENT OF SUB-CULTURES.
DWNTOWN.LA is not timeless Fashion. We are constantly re-inventing our designs,
we are pushing our brand further forward and we are creating newness.
For us Fashion has always been the most important tool of expression. Life is not about finding yourself, it is about creating yourself. And fashion gives you all the tools you need to show this creation of your own life.
Home is where your heart is – and we lost ours in L.A. Los Angeles is the Cultural Center of California. But unlike other Capitals in the U.S., Los Angeles is not a finished or established city. It is not like New York of San Francisco, where everything is done and you have to adapt and find your place. In Los Angeles you have a voice. You are able to create your own environment. Create your own life.
Our Brand DWNTOWN.LA is the logical conclusion of these thoughts. The Love for Fashion and its Power to create something new and outstanding – and the Love for this wonderful City.