Willi Alt 1929 is established in 2012 in Frankfurt, Germany by Sadina Alt. The design is timeless and unique. Willi Alt 1929 dresses the women who want to be different. The aspiration of the label “Willi Alt 1929” it’s to create contemporary feminine pieces, wearable classics designed with real, everyday women in mind that makes a statement by itself and doesn’t need to be overly styled or accessorised.. The label’s hallmarks are understated elegance, graceful design, contrasting elements, elegant cuts and timeless aesthetics. Willi Alt 1929 rather pays more for the production and know it is produced under good conditions and that the workers are getting pay for their work.
Willi Alt 1929 produces the whole collection in Europe and believe that it is important to produce under the best conditions possible and that a good relationship with the production plants is much more important than a cheap production price. Every piece of clothing is toilor-made on a very big size to assure a perfect fitting for smaller sizes because it is much easier to design a piece of clothing in a smaller size than in a big size. Either way the fitting should be perfect. At least every clothing piece passes a rigorous quality control. Like no other designer Sadina Alt represents modern style and perfection „Made in Germany“. At Pure this year, Willi Alt 1929 will showcase its Spring/Summer 2016 collection consisting of blazers, jackets and coats with swarovski buttons and flexible inner lining as well as dresses and flattering skirts made of silk and viscose.