Celebrating the comeback of 1970’s style Reserved’s designers have decided to create a street collection that is a new interpretation of that cult fashion era. So which of the famous items are back? Think flattering wide leg trousers (those originally worn by Diane Keaton and ABBA band), elegant suits, feminine dresses, chiffon blouses paired with „A”- shaped skirts.

And of course necessary accessories: large hats and fringe handbags. The collection is based on a contrasting mix of black, navy, white and bright red, with complimenting tones of beige, taupe, écru and brown. Fabrics are mostly natural, and matte. Prints act as an ornament in the collection: arabesques (70’s favorite), small geometric patterns, nautical stripes. Vintage mood of the line has been broken by fashion quotes from other decades. For example you can find 80’s rompers and pencil skirts next to 90’s cropped tops and ultra thin straps.

Mixing different styles and playing with fashion heritage results as a completely new quality, a fresh idea for the new season. The street fashion collection for Spring Summer 2015 is elegant and careless, relaxed, but adequate for office as well. The woman, who wears it, becomes sexy, despite being buttoned up and hidden in a modest turtleneck.

Using contrast as a starting point while refreshing your wardrobe is always a good idea. With Reserved street line taking a fashion shower has never been that easy. Outfits of Jerry Hall, Lizzy Jagger and Georgia May Jagger (this season’s campaign faces) can act as an inspiration for anyone seeking style change. Three different women, in different age look equally good wearing items from one collection. And what is even more important – each of the models has its own individual way to wear Reserved street line.

PR CONTACT häberlein & mauerer Berlin Sarah Rienecker –
Alexander Kapsalis –