Pure London

Pure London


Pure London triumphs as a record 65% of its brands reapply for Spring Summer 16 edition

The pinnacle to a successful show this week, Pure London has announced that 65% of its brands have already reapplied for the August show, a record number for Pure London at this early stage.

The injection of newness that was so prevalent at the February show is also set to continue for August, with a record number of prospective brands looking to exhibit for the first time. The organisers at i2i Events Group have said that over 100 new brands completed application forms on site at the show, spanning 8-10 February at London Olympia.

Brands from across the six sections of Allure, Agenda, Aspire, Spirit, Footwear and Accessories have commended the show’s quality of British and international buyers and retailers in attendance across the three days.

Humanoid, Ready to Fish by Ilja, Choiboko, Noa Noa, Charli, Blank, Avoca, Darling and Almost Famous are among the womenswear brands confirmed for the August show, with Lavish Alice, Bravesoul, PIT and Silvian Heach joining the young fashion line-up.

Returning to Accessories for SS16 will be Bulaggi the Bag, Adele Marie, Zandra Rhodes, Fiorelli, Pia Rossini, Nica and Modalu; while the adjacent Premium Accessories section will see Showroom One, Codello, Bibi, Mark Bags, matt & nat and Konplott among the returning names.
Footwear’s offering is set to be equally exciting with Geox, Fly London, Birkenstock, Crime London, Pikolinos, Moda in Pelle, Peter Kaiser, Caro, Lacoste Footwear, Lodi/Gadea, Unisa and Esska already confirmed for August.

Julie Driscoll, Portfolio Director for Pure London at i2i Events Group, commented; “We are overwhelmed by the amount of positive feedback we have received from our brands this season, and the number of applications we have received is a testament to the quality of buyers that were in attendance. The premium sections are a key area of growth for Pure London and we have seen increasing interest in these brands, with many already confirmed for August.”

The Spring Summer 16 edition of Pure London will take place from 2-4 August 2016 at London Olympia. For more information or to register your interest to attend or exhibit, please visit: www.purelondon.com.

For more information or to request high-res images, please contact Bethany Hutchings at Good Results PR: E: bethanyh@goodresults.co.uk T: 0203 397 5180

About Pure London
Pure London is the UK’s leading trade fashion buying event, representing womenswear, footwear, accessories and young fashion. Organised by i2i Events Group, it takes place every February and August. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead from over 800 brands, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. www.purelondon.com

About i2i Events Group
i2i Events Group delivers world-class exhibitions and large scale events in key sectors including home and gift, fashion, retail, healthcare, energy, environment, education, technology and media. Its portfolio of world-wide events includes World Retail Congress, Bett, Spring Fair, RWM, CWIEME, BVE and Pure London. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. The company is headed up by Mark Shashoua who joined EMAP as Group MD of EMAP Connect in November 2011 and became CEO of i2i Events Group in March 2012. i2i Events Group is powered by Top Right Group, formerly known as Emap International Ltd.