The FRENN Autumn-Winter 2015 collection is an homage to FRENN’s hometown, Helsinki. Helsinki is about relaxed personality, about being yourself – whether you’re dressing down or dressing up. This season, the hewn granite of old buildings makes a strong statement in colors and textures. The hip Kallio district turns into a bold graphic print. And the shadows that follow the summer light emerge in shades of blue as distinct as they are deep.
We need credible outfits that are also comfortable. That is why FRENN trusts in quality wool felt and tweed, denim, knits and cotton jersey in its jackets and trousers. The blueness is what takes over the collection and the need of warm, soft clothes defines their materials and functionality. The new trousers called Sampo have evolved from basic suit trousers. A waist band and a soft wool plaid fabric adds comfort in these slacks you will want to use from nine to night. Topping them off with a lightly constructed sport jacket Jere and an interestingly detailed poplin shirt Armas you have a modern uniform.
Creative details from linings and bindings to pockets assure functionality and style for every day life. For the most comfort choose the double face wool jacket Linus or merino wool knit jacket Elias. The knits are a new addition to the FRENN line and proudly made in Finland.
FRENN melds comfort and credibility in contemporary menswear. Helsinki-based FRENN was founded in 2013 by Antti Laitinen and Jarkko Kallio. Quality materials, fitted cuts, and easy structure form the backbone of the brand; the smile comes from the unexpected detailing. FRENN is designed in Helsinki and responsibly handmanufactured in Europe from the finest European fabrics.
Get to know us better and shop online www.frenncompany.com
We’d love to tell you more about our brand and the AW15 collection!
Jarkko Kallio Antti Laitinen
Marketing Man, CEO, Founder Design Man, Tailor, Founder
+358 50 3412 887 +358 50 5338 117