Forecast VICUNHA TEXTIL Autumn/Winter 2018/19

Forecast VICUNHA TEXTIL Autumn/Winter 2018/19

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Forecast VICUNHA TEXTIL Autumn/Winter 2018/19

Soft Touch, Colour & Performance
“At present, we are experiencing the effects of true globalisation unfolding. The current trend
towards fewer restrictions is gaining the upper hand. The dynamics of the market lie in its
size and in the ability of suppliers to serve it. As a global player, VICUNHA TEXTIL has what
it takes to fulfil these objectives. New technologies need to be integrated on an ongoing basis
in order for the products to stay fashionable. Fashion factor and competitiveness play a
leading role; without those you are lost. For a long time now, people have believed that
everything has already been done in the stretch sector. And then along comes something
new again. Bi-stretch technology will spread rapidly and become less expensive. Denim
knitwear also has a good chance for the future. The market is very price-sensitive and this is
set to intensify as technological innovations are quickly becoming more universal. VICUNHA
has long since been one of the world’s leading companies when it comes to recycling and
sustainability and this is something we have perfected over the last decade. We’re continuing
to stay on the ball by finding innovative ways to save energy and reuse it during our
production process. We are in a position to recycle every ounce of cotton and to save energy
and return it into the production cycle, even separating chemical components and reusing
them too,” says Thomas Dislich, Managing Director of VICUNHA TEXTIL for Europe and
Asia, about the current market situation.

With its product lines made of 100% BCI cotton, Brazilian denim specialist VICUNHA TEXTIL
is showing the first trends for autumn/winter 2018/19 and setting new accents with a focus on
SOFT TOUCH, COLOUR and PERFORMANCE:
VICUNHA

SOFT TOUCH
Throughout the range softness and fluidity are paramount, responding to the needs of the
customer VICUNHA offer fabrics with luxurious hand feel, drape and comfort. New denim
articles are peached, with an almost velvety hand feel, some in satin construction to give a
luxurious feel and others using core spun yarns and lyocell to maximize softness. Besides
articles with unique touch, VICUNHA offers an extensive range of lightweight denims some
with viscose and lyocell which can be used in lightweight bottoms in new wider shapes or in
dress shapes which require softness and fluidity.

COLOUR
Luminous and baby blues with pure indigo dyestuffs create a retro feel to the colour palette,
new blues emerge, brighter and more luminous which after washing bring a new freshness to
the overall colour level. Other pure indigo dyes give great depth and fullness, new double
dyes and overdyes in blue and black provide depth and fullness which ensure interesting
new wash effects are achieved. This new intensity of dye provides the possibility of achieving
strong highs and lows of wash level within the same garment. New coatings introduced also
provide new levels of wash variation and wash effects, enabling very clean or worn looks to
be achieved.

PERFORMANCE
The Athletic leisure trend continues to feature strongly for mens and kidswear, a new greyed
off mélange article extends this already popular range. Heavier weight vintage denims well
suited to the menswear market are introduced with more slubby surface texture and in more
defined twill weaves, these come in a range of comfort and high stretch options. The retro
influence still prevails with rigids spilling over from mens into high fashion ladieswear,
however the core of our ladieswear offer still focuses on hi stretch with excellent stretch and
recovery.
Sao Paulo/Gland/Dusseldorf, February 2017

VICUNHA
ROLAND HOFFMANN PR
PR Contact Dipl.-Ing. Roland Hoffmann, Fon +49 211 585876-80, Fax +49 211 585876-87, E-mail hoffmann@rh-pr.de, www.rh-pr.de,

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