OLE LYNGGAARD COPENHAGEN LAUNCHES NEW BRAND CAMPAIGN
OLE LYNGGAARD COPENHAGEN launches its 2015 brand campaign which embodies the brand’s superior craftsmanship, design excellence and tradition for making women all over the world feel beautiful and unique.
The brand campaign was shot at the family-business’s showroom north of Copenhagen by Peter Farago and Ingela Klementz, the Swedish photographer/stylist duo, under the creative direction of Charlotte Lynggaard.
The launch of the new campaign marks the introduction of a new visual direction and pays tribute to Charlotte Lynggaard’s vision, style and artistic expression.
Gold, rose quartz, aquamarines and rutile quartz are delicately styled in combination with hand-engraved jewellery and sparkling diamonds, creating a dreamy universe of contemporary cool and magic.
“With this campaign I wanted to capture the epitome of beauty and femininity. At the same time, I wanted to dig deeper into our DNA and reflect our family values, heritage and proud traditions – and present them in a young, crisp, yet poetic universe,” says Charlotte Lynggaard and continues:
“Our studio served as the perfect setting. Like an empty canvas it was transformed throughout our creative process and as our model entered the set, all the different elements came together in the most natural of ways.”
Fronting the campaign is the strikingly graceful Mona Johannesson.
Her delicate elegance and almost ethereal appearance mirror the lightness of the campaign, where handcrafted jewellery, vintage colours, poetic pastels and airy organzas meld beautifully together, embracing past traditions, grasping the future and capturing the present.